It has been a very big debate over the past couple of years as to why Spotify has not been officially available in Africa, especially the most populous black nation in the world and also the heart beat of Afrobeat music and Entertainment in Africa, Nigeria. Spotify could only originally be accessed in Africa through VPNs, fake routing addresses and 3rd party applications.
Speculations have been going around as to when this platform would officially be made available to the African internet space, but in an official statement from Spotify which was released on the 23rd of February 2021 says that the world’s most popular steaming platform will now be available to over 40 nations in Africa including Nigeria.
“We are incredibly excited about the opportunity to bring together creators and listeners around the world. As we’ve expanded our international reach over the years, we’ve connected over 8 million artists with listeners across nearly every continent, putting Spotify firmly at the heart of the global audio economy,” says Alex Norström, Chief Freemium Business Officer of Spotify. “Launching in these new markets is a key next step to fulfilling our ongoing commitment to building a truly borderless audio ecosystem.”
“African creators have always pushed boundaries, innovating and creating incredible sounds and starting from today we are giving them access and the opportunity to connect with a global audience of fans. By bringing in a best in class product and a localized experience made for Africa, we will contribute to boosting the growth of the local streaming ecosystem,” says Phiona Okumu, Spotify Head of Music Sub-Saharan Africa. “We hope our new listeners are going to love the revolutionary audio experience we are bringing to the rest of the continent.”
This is a ground breaking news for the entertainment scene of Africa and we believe a lot of our talents will get more exposure from this development!