What you need to know:
- Undoubtedly, Tiktok’s popularity is on a steady rise.
- Many users are now capitalising on the platform not only to entertain but also earn a living.
- In that sense, some have launched part-time careers as social media influencers and product promoters. Life&Style spoke to some of the Tiktok stars in Kenya.
Lip-synching, supple dances and witty comedy are some of the activities that have become synonymous with Tiktok use in Kenya.
The social media platform, formerly known as Musical.ly, has made indelible footprints in the country. Many have embraced the idea of freely creating and sharing content that appeals to their loyal fans, whether it be comedy, music or dances.
Undoubtedly, Tiktok’s popularity is on a steady rise. Many users are now capitalising on the platform not only to entertain but also earn a living.
In that sense, some have launched part-time careers as social media influencers and product promoters. Life&Style spoke to some of the Tiktok stars in Kenya.
Antony Siajabu Ilondanga, 25 (antony_siajabu_ilon)
Anthony is not your everyday Tiktok guy. With over 1 million impressions on his videos, he creates both music remakes and comedy for his 79.4K fans. He has had an exciting journey on Tiktok, consistently and continuously creating for the love of it, but also the reward.
I joined Tiktokin 2016. Over time, I learned that you could gain a massive following by being consistent and creating videos that entertain people. Ever since then, I have been creating multi-genre music remakes, with a bias for African music. My fan base has grown to 78.1K followers and 1 million likes or impressions to my videos.
I graduated in 2017 from Machakos University with a Bachelor of Commerce degree. I secured a job in a local bank, and I have been there six months now. Tiktok has given me a chance to create a side hustle. Although it is not yet huge enough to warrant quitting my day job, I do not doubt that it has good rewards.
I have collaborated with Lato, Coca-Cola and Infinix brands who have sponsored videos on my platform. I am convinced that Tiktok experience will only get better in future, as the platform appeals to people of all ages. Also, you do not have to be a celebrity for your videos to go viral. All you need is to create entertaining content for your loyal followers.
Mohammed Ali, 25 (that.guy_moha)
On his videos, you will occasionally see him dancing alongside his friends. He is a team player even in comedy. Perhaps, that is why he has managed to pull a considerable support base of over 31K followers. His videos have had over 297K impressions so far.
I am a construction liaison who thoroughly enjoys creating videos and sharing on Tiktok. I shoot short comedy skits and remakes of music that I enjoy listening to. My love for entertainment is what drew me to Tiktok.
Occasionally, my creator-friends make videos with me. Besides extending the fun, it is a way of building essential networks and supporting each other. It also connects us to the audience, primarily the teenagers and the youth. I believe the content that is popularly shared on Tiktok is much relatable and will remain as such for years to come.